About

Strategy 22 is for people who are done pretending.

Done chasing tools.
Done confusing hustle with progress.
Done waiting for clarity to magically show up.

We help founders and operators cut the noise, make hard decisions, and build businesses that work in real life—without burnout, theater, or guru nonsense.

Most business advice assumes unlimited time, energy, and zero life happening.
Reality disagrees.

Strategy 22 exists for capable people who aren’t failing—they’re overloaded.
Too many options. Too much noise.

We strip it back to what matters.
Rebuild only what earns its place.
Execute with clarity.

No hustle worship.
No performative strategy.
No more content consumption as a coping mechanism.

If you’ve done everything “right” and still feel stuck—
this was built for you.